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About Us
Advanced Forex by Cash Now is a division of Esprit Financial Group, Inc. Esprit Financial Group is a diversified financial services company active in Forex trading, domestic and international electronic funds transfer products as well as a pioneer in the Payday Loan Industry, and operates under the trade name of Cash Now.
Our Forex Service division is an introductory broker for Advanced Markets, Inc. The trading platform used was originally developed for a major national bank for large clients trading in excess of $100 million. As an experienced trader, you know that quality of the trades is vital. Brokers and market-makers can manipulate pip spreads on a legitimate basis.
Forex Trading Division
Unlike most, we have no trading desk. All trades are transparent and direct pass-through to Advanced Market's banks connected directly to the Interbank market. The fewer layers between you and the market, the fewer number of hands in your pocket.
Additionally, speed is more important than the pip spread. Additional seconds added to execution time mean a lot more than extra ½ pip or pip in the spread. There are never discretionary delays in execution of transactions during volatile market movements. Your speed of transaction will continue to be limited only by the speed of the trading platform software (with the exception of very large trades in excess of $5 million, for which the portion that exceeds $5 million may be requoted.
The Advanced Trader and Win Trader software platforms use automatic order execution to transact at industry leading speed. Pip spreads are as tight as a drum. We are in this market for the long haul. We want active traders as our clients. We intend to achieve this by being a low-cost provider, and by processing transactions better than anyone in the business.
Payday Loan Division
Cash Now is a pioneer in the payday loan industry, developing the most comprehensive menu of services in the cash advance industry. The company's proven business model includes licensing to corporately operate locations across the U.S. and Canada. Additionally, Cash Now's Web site is the most advanced payday-lending portal, offering key insight to clients and potential clients alike.
Cash Now offers a payday loan license program, Payday Express; and a payday loan and check cashing license known as Check Express.
Electronic Funds Transfer (EFT) Division
The Company's EFT division is active in the stored value card business and EFT processing. The Company offers Branded prepaid cards under the Mastercard brand in the U.S. and Visa in international markets. This is in addition to private label prepaid debit cards.
Employers can use these cards to pay employees (of great benefit for hourly workers who may not have a bank account); in multi-level marketing organizations, in the travel business (Cruise ships have thousands of employees shopping the world - and losing purchasing power every time they exchange funds). as well as facilitating electronic fund transfer.
For example, there are millions of foreign workers transferring funds to family at home. The Company's EM2 (Electronic Money Management) services offer the most comprehensive choice of transferring funds via online facilities. All of the products provided do not require customers to have a bank account, reaching out to over 10 million 'unbanked households' in the U.S., and a huge market internationally in countries such as China, India, Africa and more.
In total, EM2 can be used to transact funds transfer in 197 countries worldwide. The Future Esprit will continue to develop new business opportunities that trade on our core competencies, while offering a value-added consumer proposition that is defensible in the long run.
We believe our vital core competencies are in Internet delivered financial services to a consumer market. As such, we will look for additional business opportunities that have the following attributes: - Consumer facing - Financial Services related - Internet delivered
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